History

History

Historically Made in Italy was an expression in English especially by Italian producers, especially from the 1980s onwards, as part of a process of revaluation and defense of the Italian character of the product, in order to counter the falsification of artisanal and industrial production. Italian, especially in the four traditional sectors of fashion, food, furniture and mechanics (automobiles, industrial design, machinery and ships), in Italian also known as “The four As” from Clothing, Agri-food, Furniture and Cars.

Abroad, in fact, Italian products had over time gained a reputation, with a corresponding commercial advantage. They were generally recognized for the average Italian product, or at least it was expected to present, remarkable qualities of construction, attention to detail, fantasy of design and shapes, durability. Italian products had historically been associated with quality, high specialization and differentiation, elegance and provenance from famous traditional Italian industrial sectors.

Since 1999, the wording Made in Italy has begun to be protected by associations such as the Institute for the Protection of Italian Producers and regulated by state laws.

In reality (see rulings of the Supreme Court of Cassation) Affixing the Italian flag, the wording Italy or made in Italy on a product is possible to refer to the entrepreneurial part of the producer, while the productive one (manufacturing, those that materially work the product) itself can be found anywhere. It is therefore sufficient that the product is “conceived or designed” when not totally managed by an Italian entrepreneur, to be able to safely boast this brand, even if this product is built in any other place.

In 2009 a law was enacted to protect the made in Italy: the decree law nº 135 of 25 September 2009 contains art. 16 entitled Made in Italy and entirely Italian products.

The “Made in Italy” brand has become fundamental for Italian exports and is so well known worldwide that it is considered a commercial category in its own right.

In January 2014 the Google Cultural Institute in collaboration with the Italian government and the Italian Chamber of Commerce launched an online project to promote Made in Italy by showing many famous Italian products using virtual showroom technology.

History

Historically Made in Italy was an expression in English especially by Italian producers, especially from the 1980s onwards, as part of a process of revaluation and defense of the Italian character of the product, in order to counter the falsification of artisanal and industrial production. Italian, especially in the four traditional sectors of fashion, food, furniture and mechanics (automobiles, industrial design, machinery and ships), in Italian also known as “The four As” from Clothing, Agri-food, Furniture and Cars.

Abroad, in fact, Italian products had over time gained a reputation, with a corresponding commercial advantage. They were generally recognized for the average Italian product, or at least it was expected to present, remarkable qualities of construction, attention to detail, fantasy of design and shapes, durability. Italian products had historically been associated with quality, high specialization and differentiation, elegance and provenance from famous traditional Italian industrial sectors.

Since 1999, the wording Made in Italy has begun to be protected by associations such as the Institute for the Protection of Italian Producers and regulated by state laws.

In reality (see rulings of the Supreme Court of Cassation) Affixing the Italian flag, the wording Italy or made in Italy on a product is possible to refer to the entrepreneurial part of the producer, while the productive one (manufacturing, those that materially work the product) itself can be found anywhere. It is therefore sufficient that the product is “conceived or designed” when not totally managed by an Italian entrepreneur, to be able to safely boast this brand, even if this product is built in any other place.

In 2009 a law was enacted to protect the made in Italy: the decree law nº 135 of 25 September 2009 contains art. 16 entitled Made in Italy and entirely Italian products.

The “Made in Italy” brand has become fundamental for Italian exports and is so well known worldwide that it is considered a commercial category in its own right.

In January 2014 the Google Cultural Institute in collaboration with the Italian government and the Italian Chamber of Commerce launched an online project to promote Made in Italy by showing many famous Italian products using virtual showroom technology.