INTERNATIONALIZATION PROGRAM: BEST EXPORT

Project description

The Best Italian Selection s.r.l. joined the POR CAMPANIA FESR 2014-2020 project – AXIS III – SPECIFIC OBJECTIVE 3.4 – ACTION 3.4.2. in support of the internationalization of Italian companies financed by the European Union, the Italian State and the Campania Region.

The POR CAMPANIA FESR 2014-2020 project provides for a series of actions aimed at supporting the company in its approach to international markets, after having structured an adequate internal organization.

Targets

The target of the internationalization program was to acquire new customers on the international market in order to increase export turnover by 30% in the short and medium term. The activity abroad was preceded by the development and study of an accurate penetration strategy and an ad hoc multichannel communication campaign.

The objectives at a glance:

– Participation in international fairs;

– Specialist support;

– Re branding, web marketing, communication, advertising / information material.

Thanks to the support of the ERDF 2014/2020 Regional Operational Program, Best Italian Selection s.r.l. has created a broad strategic plan to open up to new non-European markets in the United Arab Emirates, China and Japan, thus expanding the presence of the BIS brand and consolidating its presence on international markets.

Results

To achieve these growth objectives on the foreign market, Best Italian Selection s.r.l. has decided to focus on participation in the most important trade fairs with the support of the European Regional Development Fund, such as FHC China (collective of 2018 and 2019), Foodex Japan (collective of 2018 and 2019) and Seoul Food Korea (collective of 2019), on specialist support and web marketing, this choice was strongly influenced by the company’s previous experience, in fact over the years this strategy has led to excellent results.

With the present internationalization program, the goal of acquiring at least 12 new customers / distributors on the international market has been achieved, thus allowing us to increase our turnover by the percentage envisaged in the objective.